The Bachelor’s Degree in Digital Marketing provides students with strategies that enable them to understand the acquisition processes, allowing them to discern and establish guidelines for the effective functioning of an organization.

Students will be able to develop profitable and highly effective marketing strategies, work with digital tools to identify business opportunities and product development, design or execute digital advertising campaigns, boost or develop a brand, efficiently manage social media, project administration, apply strategic thinking for impactful marketing projects in the digital environment, work interdisciplinary, and implement communication in the English language.